I have done this site especially for 4th Earl of Iveagh
in order to visit crazybillionaire.org
Arthur Edward Rory Guinness, 4th Earl of Iveagh, DL (born 10 August 1969), is a member of the Guinness family. He is the son of Arthur Francis Benjamin Guinness, 3rd Earl of Iveagh and Miranda Guinness.
During the latter part of the 1990s he topped the richest under-30 list with wealth exceeding £2 billion.
He lives on the 22,486 acre (91 km²) Elveden estate in Suffolk, England, though not in the main house Elveden Hall, which is still owned by the family but is empty. It operates as a 'one unit' farm concentrating on root vegetables with cereals as a break crop. Approximately 4,000 acres (16 km²) comprises forest.
He sold Farmleigh, the family's Irish home, to the Irish Government in 1999.
4th Earl of Iveagh
Earl of Iveagh (pronounced "eye-va") is a title in the Peerage of the United Kingdom. It was created in 1919 for the businessman and philanthropist Edward Guinness, 1st Viscount Iveagh. He was the third son of Sir Benjamin Guinness, 1st Baronet, of Ashford, and the great-grandson of Arthur Guinness, the founder of the Guinness brewery. Guinness had already been created a Baronet, of Castle Knock in the County of Dublin, in 1885, Baron Iveagh, of Iveagh in the County of Down, in 1891, Viscount Iveagh, of Iveagh in the County of Down, in 1905, and was made Viscount Elveden, of Elveden in the County of Suffolk, at the same time he was given the earldom. As of 2009 the titles are held by his great-great-grandson, the fourth Earl, who succeeded his father in 1992. As a descendant of the first Guinness Baronet of Ashford he is also in remainder to this title.
The Conservative politician Walter Guinness, 1st Baron Moyne, was the third son of the first Earl.
The family seat is Elveden Hall in Suffolk. Arthur Edward Rory Guinness
 Earls of Iveagh (1919)
* Edward Cecil Guinness, 1st Earl of Iveagh (1847-1927)
* Rupert Edward Cecil Lee Guinness, 2nd Earl of Iveagh (1874-1967)
* Arthur Francis Benjamin Guinness, 3rd Earl of Iveagh (1937-1992)
* Arthur Edward Rory Guinness, 4th Earl of Iveagh (b. 1969)
The Heir Apparent is the present holder's son Arthur Benjamin Geoffrey Guinness, Viscount Elveden (b. 2003)
Despite snobbish 19th century efforts to establish lineage from the old Ulster aristocratic Magennis of Iveagh family, the present Guinness family is actually descended from Richard Guinness, a Protestant commoner born around 1690 near Celbridge.
He was steward and land agent to a Church of Ireland rector, Rev Arthur Price, who subsequently became the Archbishop of Cashel. Richard's son, the famous Arthur Guinness, became the ale brewer to the Archbishop's household, and it was a £100 legacy from Price that gave him the capital to purchase in 1756 the first Guinness brewery in Leixlip. It prospered and three years later, in 1759, Arthur Guinness purchased the St James's Gate brewery.
The architect of the huge Guinness fortune was Arthur Edward Rory Guinness's great-great grandson, Edward Cecil Guinness. He was only 21 when he inherited a half-share of the brewery and before he was 30 he had bought out his elder brother, Lord Ardilaun's, shares in the St James's Gate for the equivalent of £34 million in today's money. Ten years later, in 1886, Edward Cecil, who was created the first Earl of Iveagh, brought Guinness public and enriched himself to the tune of £300 million in today's money, while retaining more than 50 per cent of the shares.
Edward Cecil Guinness had three sons, Rupert, Ernest and Walter. The three were extremely close, and when he died in 1927 at the age of 80, Edward Cecil left his controlling interest in the company equally to them. Rupert, the 2nd Earl of Iveagh, became Chairman of Guinness, as did, eventually, the third Earl of Iveagh, Benjamin Guinness, who lived at Farmleigh and who died of cancer seven years ago in 1992. He was only 55 years of age, and held a unique distinction of having been a member of the Oireachtas, appointed a Senator by Liam Cosgrave, and a member of the House of Lords in Britain.
Benjamin's eldest son Edward, the 4th Earl of Iveagh, like his older sister Lady Emma, was born in Farmleigh, the house the family is now selling. The two younger children of Benjamin and Countess Miranda Iveagh, Lady Louisa and the Hon Rory Guinness, were born in a Dublin nursing home.
According to a spokesman for the family all four children have houses in Ireland, and the two boys are members of the Kildare St Club. Lady Miranda now lives in London and Scotland, where she was born, but remains a member of the board of St Patrick's Cathedral in Dublin and of the Iveagh Trust.
Untold millions of pints of Guinness has been good for the extended Guinness family. Although the family holding in the company, now inelegantly called Diagio, has been diluted to just 3%, it is still sufficient to establish the family as the 26th richest in Britain. 4th Earl of Iveagh
ATHLETICS: FOR THE past couple of weeks as the evenings have drawn shorter and the air turned cooler a man in a suit and tie has come hurrying home from work trying hard to motivate himself for the task at hand, writes Ian O'Riordan
A pair of white-and-blue runners lies next to the kitchen door, still new-looking, too new-looking, and for a moment he dreads the thought of having to put them on.
In a quick self-examination he asks himself why he ever agreed to this. He never ran to school and he wasn't born in the mountains. He always considered running a strictly individual pursuit and until quite recently thought Nike made only golf shirts. He said running 26.2 miles was for certifiable lunatics and he would always have more sense. Arthur Edward Rory Guinness
But he's come too far to turn back now. This is all he's worked for. Family and friends know all about it and there's also the pressing matter of that charitable cause. So a moment later the running shoes are on and he's out the door, already feeling great about himself and what he's about to do. He is, of course, running the Dublin City Marathon on Monday.
He is the modern marathon man, once the least likely of candidates to run 26.2 miles and now committed to it almost to the point of obsession. He has little or no running background and to help highlight his cause intends to wear one of those sometimes ridiculous-looking costumes. He won't be easily recognised and my goal was to find him. 4th Earl of Iveagh
He sits in front of me now, wearing the white-and-blue runners and explaining the difficulties he anticipates in running the Dublin marathon dressed as a toucan, complete with plastic beak and fur-lined wings. The toucan, or more specifically Arthur the Toucan, will be familiar to most who live in or have been to Dublin, or indeed have drunk a pint of Guinness - and the person intending to wear this costume is Arthur Edward Rory Guinness, the Fourth Earl of Iveagh, thus Lord Iveagh, and the most direct descendent (as in great-great-great-great-great-great-grandson) of the original Arthur Guinness of 1759 fame.
"Call me Ned," he likes to say, and Lord Iveagh - as I feel I should call him - is straight away talking openly about his marathon aspirations as he would to an old mate over a pint of Guinness. 4th Earl of Iveagh
He is disarmingly laid back and if the forebears were half as courteous then little wonder their name has such a lasting legacy.
4th Earl of Iveagh
Although his father, the late Arthur Francis Benjamin Guinness, was the last family member to be directly involved in running the brewery, as chairman from 1961 to 1992, Lord Iveagh retains a strong sense of affection and identity with the Guinness brand, and understandably so. He was born and raised at Farmleigh in the Phoenix Park, the old Guinness family home he sold to the Government in 1999, and it was there he first discovered the lure of running.
"I used to go out running around the Phoenix Park as a youngster, startling the deer, or perhaps the other way around, and ever since then have always enjoyed running. It was a wonderful place to run, and that's really where it all began.
"But I can't say there is any great athleticism registered in the family. My great-grandfather Rupert rowed quite successfully at the Henley Regatta and that's the only real athletic background I can claim. Sure you only have to look at me to realise that." 4th Earl of Iveagh
Lord Iveagh is being modest here. At 39 he retains impressively youthful looks and truth is he's not exactly new to marathon running. He ran in Dublin two years ago ("rather on the quiet") just to prove to himself he could do it. Miraculously, he says, he didn't suffer a single blister, and a back pain that had troubled him for years inexplicably disappeared. Arthur Edward Rory Guinness
He has given himself an added challenge this time, running as Arthur the Toucan to help draw attention to his charitable cause, and no prizes for guessing what that is. In 1890, Edward Cecil Guinness, the First Earl of Iveagh, founded the Iveagh Trust, which to this day provides housing and shelter for Dubliners in need.
Growing up, Lord Iveagh would attend Christmas parties or other events at the old Iveagh Trust Hostel in Bull Alley, and the charity is still close to his heart.
There's an uncanny sub-plot to Lord Iveagh's participation on Monday in that also running for charity, though in less conspicuous garb, is the direct descendent of John Smithwick, who in 1710 put his name to the second-most-famous brewery in Ireland. Daniel Smithwick, the great-great-great-great-great-great-great-great-grandson of the brewery founder, is running the distance for the first time, and raising funds for the Children's Hospital in Crumlin.
Like the Guinnesses, the Smithwick family no longer run the brewery; they actually sold the business to Guinness in 1965, before the entire operation merged into Diageo in 1997.
For over two centuries before that they were rivals, Guinness versus Smithwick's, but neither Daniel Smithwick nor Lord Iveagh intends being competitive in Monday's race.
As Daniel is attempting 26.2 miles for the first time he has limited himself to wearing a Smithwick's-branded running top rather than anything as adventurous as a toucan costume, but his challenge is not completely without precedent as his father, Paul, ran the Dublin marathon back in 1981, and still describes the experience as "great fun".
For Lord Iveagh, the task of preparing for the marathon, as if it weren't difficult enough to begin with given his numerous other business-family interests, has the added complication of the costume acclimatisation, so to speak, as he tries to gain at least some familiarity with running long distances dressed as a bird. Arthur Edward Rory Guinness
He reckons he has covered as far as 13 miles in costume, but it's not something one can easily try out during the rush hour in London, where he is largely based during the week.
4th Earl of Iveagh
He does most of his running around the Elveden Estate in Suffolk, which was bought by the Guinness family in 1896 and is now regarded as home - though he doesn't live in the 70-bedroom Elveden Hall but in a more modest house next door, along with his wife, Clare, and two young sons, the eldest of whom, like all first-born Guinness-family males, was named Arthur. 4th Earl of Iveagh
Over the past decade Lord Iveagh has helped turn the 22,486-acre estate into the largest working farm in Britain, concentrating on root vegetables but with plenty of ancillary projects, including, fittingly, a micro-brewery in the potting shed, which produces his own Elveden Stout.
"It is difficult, of course, to always find the time to go running. But I bring my running kit with me most everywhere I go and like to head off wherever I can, without any headphones or music or anything like that, just listening to the birds and clearing the mind."
Rather than listening to the birds on Monday, Lord Iveagh will be running as one, and as with Daniel Smithwick, again no prizes for guessing the choice of refreshment brew for afterwards.
(You can support Lord Iveagh's effort by going online at http://www.mycharity.ie and typing "iveagh trust" in the "charity search" box.)
This stately home was bought in 1863 by Duleep Singh, the last maharajah of Punjab, who rebuilt it in Indian style. The hall was bought in 1894 by Edward Guinness (of brewery fame), since 1921 Earl of Iveagh. From the August 1942 to the end of WWII in Europe the hall was the Headquarters of the 3rd Bombardment Division of the USAAF. Current owner is Arthur Edward Rory Guinness, 4th Earl of Iveagh (b. 1969) and the hall is still private residence. Interior scenes for the films "Eyes Wide Shut" and "Tomb Raider" were filmed here.